Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.
Key features of the program
The MSc in Marketing Is Designed for:
You may find here more information about the Program's Intended Learning Outcomes.
Current Student Profile
International Recognition: Accredited by the New England Association of Schools and Colleges (NEASC)
A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.
The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.
Innovative curriculum: the program offers a number of unique courses and workshops:
The School reserves the right to reexamine the structure of all academic programs and proceed to any necessary changes in the total year schedules.
5th Period: One from the following three options: Marketing Consultancy Project AND Pricing & Value Management AND Personal Selling, OR Internship, OR Dissertation
* 1 credit = 3 ECTS
Dr. Koritos has teaching and research interests in the areas of Consumer Psychology, Marketing of Services, Advertising, Corporate Social Responsibility, and Strategic Management. His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well known versus private label brands, rhetoric in advertising, and attitude formation.alba profile link
After completing the program participants should be able to:
You can secure pre-approval of your scholarship, before you apply for admission to the MBA or MSc program of your choice.
Those candidates who bring GMAT score from 700 and above, will be granted a scholarship of 60% of the total tuition fees for all MBA and MSc's (Excluding the Executive MBA, Double Masters for Lawyers and the MSc in ISF Programs). Candidates with high GMAT bellow 700 are also eligible for smaller scholarships.
The ALBA Hub for Entrepreneurship and Development (AHEAD) offers one partial scholarship for any of the Academic Programs at ALBA aimed at prospective students from competitive micro enterprises. (Executive MBA, MSc in ISF and Double Masters for Lawyers candidates are not included). Scholarship is open to entrepreneurs, involved family members and managers from micro businesses with less than 10 employees.
ALBA Graduate Business School offers two partial scholarship for any of the Academic Programs at ALBA (Executive MBA, MSc in ISF and Double Masters for Lawyers candidates are not included) to a member of the next generation of a family business. It aims to encourage growth and succession in Greek family businesses, and support upcoming business leaders so that they can excel in such a demanding role.
SEV (Hellenic Federation of Enterprises) offers five (5) partial scholarships for graduate studies at ALBA.
Scholarships are open only for the academic year 2017 – 2018, will cover 40% of total fees and are addressed exclusively to Small and Medium Enterprises – members of SEV, offered as rewarding services to the members of the Federation.
Applications can be submitted online at https://applications.alba.edu.gr/ with the indication “SEV scholarship” noted at the field Scholarship-Financial Aid.
Note that the evaluation of applications and the final selection will be made from ALBA Graduate Business School at The American College of Greece.
All applicants need to meet the eligibility criteria of the program they apply for and to go through the standard admission procedure and personal interview.
For any additional information applicants can contact Ms. Antonina Kalkavoura at 210 8964531 (ext. 2253) or through e-mail at firstname.lastname@example.org.
1 full scholarship will be offered for the MSc in Marketing.
Partial scholarship to all members of the winning team of the “Economia” competition for any of the below stated MSc Programs:
To be considered for admission, candidates must:
Candidates must submit:
Click here to download the details for admission.
To learn more about academic policy, course credit policy, fees policy and rules for student conduct read the Academic Regulations.
Fill out this form to get your copy of our brochure and the contact information of our the Admissions department for further information.
We urge applicants to request further information or to come for a meeting at our downtown campus, in order to better understand their profile and motivations.
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Tel.: +30 210 89.64.531-8
Fax: +30 210 89.63.302
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