MSc in Marketing

Duration: 14 months/Evening classes
Application Deadline: June 30, 2017
Start Date: September
Fees: € 12,500


Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.

Key features of the program

  • Weekday classes between 18:00 – 22:00,twice or three times per week on average.
  • A 14-month program
  • 13 core modules and 4 workshops
  • Assessment: group reports/presentations, case study analysis, mid-term tests, final exams
  • Dissertation or Internship or Elective courses


The MSc in Marketing Is Designed for:

  • Recent university graduates who want to launch a career in marketing and deepen their knowledge of the field.
  • Working professionals with an interest in and commitment to marketing, aiming to advance their careers in this field.
  • Individuals seeking to (a) enhance their knowledge in digital marketing tools (b) employ marketing analytics o develop marketing consulting skills and (c) advance their critical thinking around marketing to foster marketing accountability in their organizations

You may find here more information about the Program's Intended Learning Outcomes.


Current Student Profile


International Recognition: Accredited by the New England Association of Schools and Colleges (NEASC)

A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.

The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.

Innovative curriculum: the program offers a number of unique courses and workshops:

  • Digital Marketing presents with the latest tools of digital marketing communications.
  • Marketing Metrics demonstrates key marketing performance indicators.
  • Marketing Engineering involves computer-assisted marketing analysis and planning.
  • Marketing Consultancy Project relates to a project for a real company
  • Nielsen Retail Measurement present the Nielsen Methodology on retail data analytics.
  • SAS Marketing Analytics applies big data analytics in marketing decision making.



MSc in Marketing Total Year Schedule 2017-2018

The School reserves the right to reexamine the structure of all academic programs and proceed to any necessary changes in the total year schedules.

5th Period:  One from the following three options: Marketing Consultancy Project AND Pricing & Value Management AND  Personal Selling, OR Internship, OR Dissertation

1 credit = 3 ECTS

1st Period | September-October

Courses Hours | Credits
Consumer Behavior 28 | 2 Credits
Financial Fundamentals 14 | 1 Credits
Business Statistics 14 | 1 Credits
Business Writing & Presentation Skills 14 | 1 Credits

2nd Period | November-December

Courses Hours | Credits
Marketing Research 28 | 2 Credits
Advertising Management 21 | 1.5 Credits

3rd Period | January-February

Courses Hours | Credits
Marketing Strategy 28 | 2 Credits
Digital Marketing 14 | 1 Credits
Brand Management 14 | 1 Credits

4th Period | March-April

Courses Hours | Credits
Marketing Engineering 28 | 2 Credits
International Marketing 14 | 1 Credits
Digital Marketing 14 | 1 Credits
SAS Marketing Analytics 14 | 1 Credits

5th Period | May - June

Courses Hours | Credits
Marketing Metrics 21 | 1.5 Credits
Nielsen Retail Measurement 7 | 0.5 Credits
Personal Selling 14 | 1 Credits
Marketing Consultancy Project - | 4 Credits
Internship (upon Availability) - | 4 Credits
Dissertation - | 4 Credits


The Professors

Academic Director
Christos Koritos Assistant Professor of Marketing

Dr. Koritos has teaching and research interests in the areas of Consumer Psychology, Marketing of Services, Advertising, Corporate Social Responsibility, and Strategic Management. His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well known versus private label brands, rhetoric in advertising, and attitude formation.

alba profile link
Course Faculty
Evangelia Baralou Academic Director of the MSc in Tourism Management
Senior Lecturer in Organisation Studies, Open University, UK view more
Professor of Marketing, Loughborough University view more
Professor and Chair of Information Systems at Boston University view more
Christos Koritos Academic Director of the MSc in Marketing
Assistant Professor of Marketing view more
Professor, Boston College view more
Assistant Professor of Decision Sciences view more
Adjuct Professor of Marketing, The American College of Greece view more
Assistant Professor of Marketing, IE Business School view more
Pavlos Vlachos Academic Director of the ALBA MBA
Stefanos Zarkos Academic Director of the MSc Programs: MSc in Finance; MSc in International Business & Management; MSc in Business for Lawyers; MSc in Entrepreneurship
Associate Professor in the Practice of Finance view more
Sir Julian Hodge Professor of Marketing and Strategy, Cardiff Business School view more


After completing the program participants should be able to:

  • Apply relevant marketing knowledge to simple and complex marketing problems.
  • Readily transfer practical skills and marketing tools to professional marketing positions.
  • Strategically think about markets, product and service offerings
  • Analyze customers, competitors, and the internal company environment in a creative and measured way.
  • Design, implement and tangibly evaluate marketing programs.


Scholarships Scheme

You can secure pre-approval of your scholarship, before you apply for admission to the MBA or MSc program of your choice.

Apply for scholarship

GMAT Scholarships

 Those candidates who bring GMAT score from 700 and above, will be granted a scholarship of 60% of the total tuition fees for all MBA and MSc's (Excluding the Executive MBA, Double Masters for Lawyers and the MSc in ISF Programs). Candidates with high GMAT bellow 700 are also eligible for smaller scholarships.

AHEAD Scholarships for Micro Enterprises

The ALBA Hub for Entrepreneurship and Development (AHEAD) offers one partial scholarship for any of the Academic Programs at ALBA aimed at prospective students from competitive micro enterprises. (Executive MBA, MSc in ISF and Double Masters for Lawyers candidates are not included). Scholarship is  open to entrepreneurs, involved family members and managers from micro businesses with less than 10 employees.

Next Generation Family Business Scholarship

ALBA Graduate Business School offers two partial scholarship  for any of the Academic Programs at ALBA (Executive MBA, MSc in ISF and Double Masters for Lawyers candidates are not included) to a member of the next generation of a family business. It aims to encourage growth and succession in Greek family businesses, and support upcoming business leaders so that they can excel in such a demanding role.

23th Economia Competition

Partial scholarship to all members of the winning team of the “Economia” competition for any of the below stated MSc Programs:

  • MSc in Strategic Human Resources Management
  • MSc in International Business and Management
  • MSc in Finance
  • MSc in Marketing
  • MSc in Business for Lawyers
  • MSc in Shipping Management
  • MSc in Tourism Management
  • MSc in Entrepreneurship

Equal Society for MSc in Marketing

1 full scholarship will be offered for the MSc in Marketing. 

In order to express your interest you will need to fill in properly and accordingly both the application provided by  Equal Society (here) and the ALBA online application


To be considered for admission, candidates must:

  • Hold a bachelor’s degree; - Provide evidence of excellent command of the English language;
  • Need to be currently employed or self-employed (valid for the part time mode only) GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 550 or more (GRE >155) can strengthen your application and help you secure a scholarship.

Candidates must submit:

  • The completed application form, including one recent photograph in jpeg format;
  • Two letters of recommendation in Greek or in English language.
  • Official Academic Transcripts as well as Certified copies of degrees from each undergraduate, graduate or professional degree earned;
  • Proof of competence in the English language (unless schooled in English), e.g. Proficiency or TOEFL or IELTS.
  • Three Essays, as indicated in the Application form;
  • Receipt of the non-refundable application fee's [€60] deposit

Click here to download the details for admission.

To learn more about academic policy, course credit policy, fees policy and rules for student conduct read the Academic Regulations.


Get in touch with us
Vicky Moscopoulou Program Manager

We urge applicants to request further information or to come for a meeting at our downtown campus, in order to better understand their profile and motivations.

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Tel.: +30 210 89.64.531-8

Fax: +30 210 89.63.302


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