Dr. Koritos has teaching and research interests in the areas of Consumer Psychology, Marketing of Services, Advertising, Corporate Social Responsibility, and Strategic Management. His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well known versus private label brands, rhetoric in advertising, and attitude formation and change. His research appears, among others, in the Journal of Product Innovation Management, Journal of Business Research, European Journal of Marketing, International Journal of Bank Marketing, Advances in Advertising Research, as well as in proceeding of peer-reviewed international conferences. Dr. Koritos has previously taught the subject of marketing at The American College of Greece, Athens University of Economics & Business, Cyprus International Institute of Management, Greek Open University and Hellenic Management Association. He is an active member of scientific associations and reviewer for academic journals and conferences in the field of Marketing. Dr. Koritos has undertaken consulting work for more than 20 Greek and multinational companies while he has participated in projects funded by the European Union.
Vlachos PA., Krepapa, A., Koritos, C., Tasoulis, K. & Theodorakis, IG. 2016. Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frames. Corporate Reputation Review, 19, 1: 4-21.
Thodorakis, I.G., Koritos, C. & Stathakopoulos, V. 2015. Rhetorical Manuveurs in a Contoversial Tide: Assessing the Boundaries of Advertising Rhetoric’s Effectiveness. Journal of Advertising, 44, 1: 14-24.
Lekakkos, G., Vlachos, PA. & Koritos, C. 2014. Green is Good But Usability is Better: Consumer Reactions to Environmental Initiatives in Web-Based Electronic Services. Ethics & Information Technology, 16, 2: 103-117
Gounaris, S. & Koritos, C. 2012. Adoption of Technologically-Based Service Innovations: The Neglected Role of Bounded Rationality. Journal of Product Innovation Management ,29, 5: 821-838.
Gounaris, S., Koritos, C. and Vassilikopoulou, K. 2010. Person-Place Congruency in the Internet Banking Context. Journal of Business Research , 63, 9: 943-949.
Chatzipanagiotou, K. & Koritos, C. 2010. A Suggested Typology of Greek Upscale Hotels Based on their MrkIS: Implications for Hotels’ Overall Effectiveness. European Journal of Marketing , 44, 11/12: 1576-1611.
Trianatfillidou, A., Koritos, C., Chatzipanagiotou, K. & Vassilikopoulou, K. 2010. Pilgrimages: The "Promised Land" for Travel Agents. International Journal of Contemporary Hospitality Management, 22, 3: 382-398.