In the press

In the press
Tuesday, 01/03/2016 Using Customer Delight to Improve Company Value

Customer delight has become the Holy Grail of marketers’ quest for success for more than a decade now. Marketers can see the outcomes of their efforts in customer responses. But how this echoes to investors’ ears? Customer delight requires high company investments and longtime commitments that are usually at odds with shareholders key driving force, to maximize the return of their investments sooner than later. How then can marketers convince their fellows CFOs and CEOs (and through them prospective investors), that investing in customer delight will pay off?

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In the press
Monday, 15/02/2016 From Virtue to Villainy: Volkswagen Scandal Explained Using Social Psychology

Volkswagen (VW) the global automaker governed by F. Porsche’s descendants, the German state government and labor unions, admitted that 11 million cars were equipped with software useful in cheating emissions tests.

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In the press
Monday, 21/09/2015 Designing Cause-Related Marketing Campaigns that Work

Cause related marketing (CRM) has become a standard activity for most brands, with cause sponsorship projected to reach, in the United States only, $1.92 billion in 2015.

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