Giannis Arbis has a background in political communication. He has participated in campaigns of elected MPs and has worked for the office of state officials. He soon came to appreciate the value of digital communications, as well as the metrics that the online environment can provide with relation to campaigns and organic content. He switched from politics to marketing, for a startup in the tourism industry, managing campaigns mainly in PPC media, and overseeing SEO projects. As time progressed, his expertise and need to continue to evolve brought him to Socialab for which he works now. Giannis’ role as Head of Digital Media is to design, run and optimize SEO projects and PPC campaigns for well-known brands both in Greece and abroad. He leads the company’s client-facing role of Performance.