In the Press

IN-THE-PRESS
Monday, 26/06/2017 On Becoming a Truly Customer-centric Company

The mantra of marketing has changed: Market Orientation (focusing on the market rather than on the internal business processes) is not enough.

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IN-THE-PRESS
Friday, 14/04/2017 Leading With Integrity

What is the meaning and significance of integrity in the 21st century?

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IN-THE-PRESS
Monday, 06/02/2017 The Role of Marketing in Radical Innovation: A One-, or Two-Edged Sword?

Personal computer. Smartphone. Medical imaging scanner. They are all but a few radical innovations which have revolutionized our life.

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IN-THE-PRESS
Thursday, 10/11/2016 Digital Transformation for Businesses. "Old wine in new bottles or something else?

Digital services form a completely new environment. Management is called to administer the software that runs the company and its employees.

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IN-THE-PRESS
Sunday, 31/07/2016 Humanities in Business Education: A New Education Paradigm?

Through this emerging new paradigm of business education, managers develop “phronesis” as the virtue to know not only what is good for them but also for the others (and the society) and proceed in doing good in their daily activity

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IN-THE-PRESS
Friday, 29/07/2016 When emotion is part of the business

Many companies, especially in the area of services, are realizing  that emotion and expression, can decisively contribute to their success

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IN-THE-PRESS
Tuesday, 26/07/2016 Epidemiology, Practices Management and Corporate Social Responsibility

A recent epidemiological study published in one of the most prestigious scientific journals in the area of ​​management finds the following: More than 120,000 deaths each year and about 5% -8% of annual expenditure for health services (in the US) are attributed to the practices by which companies manage their human resources.

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IN-THE-PRESS
Friday, 01/07/2016 Existential Challenges of the Second Machine Age

We have the rare fortune to be witnessing a massive turning point in the history of humanity, the so called “second machine age”  or “fourth industrial revolution” . Are we conscious of the impending challenges, or are we marching forward, blissfully unaware of how today’s decisions are already shaping the future?

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IN-THE-PRESS
Tuesday, 01/03/2016 Using Customer Delight to Improve Company Value

Customer delight has become the Holy Grail of marketers’ quest for success for more than a decade now. Marketers can see the outcomes of their efforts in customer responses. But how this echoes to investors’ ears? Customer delight requires high company investments and longtime commitments that are usually at odds with shareholders key driving force, to maximize the return of their investments sooner than later. How then can marketers convince their fellows CFOs and CEOs (and through them prospective investors), that investing in customer delight will pay off?

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