Yiorgos A. Bakamitsos is Assistant Professor of Marketing at the A.B. Freeman School of Business, Tulane University.  Before joining the faculty at the Freeman School, he was with the faculty at the Tuck School of Business at Dartmouth College.  He holds a B.S. (with High Distinction) in Business Administration from the American College of Greece and an MBA and a Ph.D. from the Kellogg School of Management at Northwestern University.

His research interests lie in the area of Consumer Behavior and his work focuses on how consumers process information, form judgments and make decisions.  In particular, his work examines how the context in which consumers process information affects their attitude as well as their decisions and what are the implications on communication strategies as well as electronic commerce.  His work has appeared in the Journal of Consumer Research and the Journal of Consumer Behavour.  He is a member of the American Marketing Association, the Association for Consumer Research, the American Psychological Association, the Society for Consumer Psychology, the Hellenic Management Association (EEDE) and the Hellenic Institute for Marketing (EIM).

He has taught graduate, undergraduate and executive education courses in Marketing Management, Marketing Communications, Marketing in the Network Economy and Marketing Topics at the Kellogg School of Management, Northwestern University, the Tuck School of Business, Dartmouth College, the A.B. Freeman School of Business, Tulane University and Bocconi University in Milan.

Professor Bakamitsos has served a Research Director for Consumer Behavior and Electronic Commerce at Glassmeyer - McNamee Center for Digital Strategies at Tuck School of Business as well as on the Editorial Board of the Journal for Consumer Psychology.  He is an ad-hoc reviewer for the Journal of Consumer Research, the Journal of Consumer Psychology and the Electronic Journal for E-Commerce Tools and Applications.  He also serves as a member at the Advisory Board for McGraw Hill’s Grade Summit Group and for the Shiyao Investment Bank.