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ALBA > Public Events > Barry Nalebuff's lecture at ALBA on "There's Nothing So Practical as a Good Theory: The Economics Behind the Start-Up Honest Tea"
 
Barry Nalebuff's lecture at ALBA on "There's Nothing So Practical as a Good Theory: The Economics Behind the Start-Up Honest Tea"
 

 

ALBA Graduate Business School at The American College of Greece has the pleasure and honor to announce a lecture by Dr. Barry Nalebuff, Milton Steinbach Professor of Management at Yale School of Management, to be held on March 8th at ALBA (Xenias 6-8, Mavilli Square) from 18:00 to 20:00.

The lecture is entitled "There's Nothing So Practical as a Good Theory: The Economics Behind the start-up Honest Tea".

About Barry Nalebuff:

Barry Nalebuff is an expert on game theory and has written extensively on its application to business strategy. He is the coauthor of five books: Thinking Strategically and The Art of Strategy are two popular books on game theory with over 300,000 copies in print. In Co-opetition, Nalebuff looks beyond zero-sum games to emphasize the potential for cooperating as well as competing. In Why Not?, he and Ian Ayres provide a framework for problem solving and ingenuity. His most recent book, Lifecycle Investing, provides a new strategy for retirement investing. A graduate of MIT, a Rhodes Scholar, and Junior Fellow at the Harvard Society of Fellows, Nalebuff earned his doctorate at Oxford University.

In addition to his academic work, he has extensive experience consulting with multinational firms, from American Express, GE, and McKinsey to Google and Rio Tinto. He is advising the NBA in their negotiations with the National Basketball Players Association and serves on the board of Nationwide Insurance. In 1998, Barry together with one of his former students, Seth Goldman, cofounded Honest Tea, a company that sells ready-to-drink iced tea that truly tastes like tea. It is one of
Inc. Magazine’s fastest growing companies and has grown (organically) from $0 to $70 million in sales. In 2011, Coca-Cola purchased the company.

 
Participation is free of charge. Limited Places.

For more information about the lecture and for registration, contact: Ms Evangelia Pantazopoulou, tel. +30 210 896 4531, e-mail: epantazo@alba.edu.gr



 

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