MARKETING DESTINATIONS AND THEIR VENUES

ALBA, and more specifically Associate Professor of Marketing & Entrepreneurship, Dr. Vasilis Theoharakis, has the academic coordination, of the 2nd International Meeting Industry Conferences titled 'Marketing Destinations and their Venues'. The Conference, which will take place on February 9-11, 2006, at Arts Center (ACS, 53 Garittou Str., Halandri, Tel.: +30 210 6393341), is organized by Heliotopos Conferences and will address the main challenges of tourism industry. Main topics include:

• Destination marketing 
• Destination evaluation 
• Market analysis
• Demand forecasting
• Revenue strategies
• Strategic business planning for small sized venues
• Developing sales strategies
• Negotiation Strategies
• New products development (wine tourism, geotourism, destination weddings etc)
• Marketing strategies and plans to attract different types of events (sporting events, cultural events, corporate events, association meetings, governmental meetings, etc)
• Meeting industry trends 
• The economic impact of the Meeting Industry 
• Factors influencing the growth and development of meetings demand 
  Venue marketing 
• Communication across different cultures 
• Communication with clients
• Crisis management
• Performance Analysis
• Education and professional development 
• Corporate Social Responsibility
• Traveler Security and Privacy
• Regulatory issues

Special prices and discounts are available for ALBA Students and Alumni. More specifically:

For AlBA Students: Early Registration (by December 16, 2005): 50 Euros
For ALBA Alumni: Early Registration (by December 16, 2005): 150 Euros
Also, a discount of 15% is available for ALBA Alumni, in case they register after December 16.

For more information, you may contact the ALBA Communications & Corporate Relations Department, tel: 210-8964531, e-mail: [email protected]