Marketing Analytics: Getting the most from your buck

Tuesday, 19/11/2013

Marketing budgets are tight and getting the most sales from your promotional spending is your top priority. You need to identify those customers that are more likely to respond positively to your promotional efforts and product offerings and also improve the clustering of your market in customer segments that are consistent with your company’s competencies.

You could then attend the ALBA 2-days seminar on Marketing Analytics (Dec 16-17, 2013), where, with the help of SAS Enterprise Miner, a state of the art software tool, you will:

  • Learn how to increase your customers’ response rates, their loyalty, and ultimately ROI, by contacting the right customers with highly relevant offers and messages.
  • Reduce campaign costs by targeting customers most likely to respond.
  • Deliver the right message by segmenting customers more effectively and better understanding target populations.   

   For more information contact exed@alba.edu.gr