mime-version: 1.0 date: Fri, 31 Oct 2008 19:11:53 +0200 x-mimeole: Produced By Microsoft MimeOLE V6.0.6001.18049 from: "Saved by Windows Internet Explorer 7" subject: Perceptual Differences of Marketing Journals: A Worldwide Perspective content-type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C93B8C.88DF0FF0" This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C93B8C.88DF0FF0 mime-version: 1.0 content-type: text/html; charset="windows-1253" content-transfer-encoding: quoted-printable content-location: http://apollon1.alba.edu.gr/Survey/mktg/mktgresults.htm Perceptual Differenc= es of Marketing Journals: A Worldwide Perspective

 

Per= ceptual=20 Differences of Marketing Journals: A Worldwide=20 Perspective

 

Vasilis Theoharakis, Athens Laboratory of Business=20 Administration (ALBA)

Andrew Hirst, Loughborough Univ= ersity

Market= ing Letters,=20 13:4, 389-402, 2002

 

= Rank=

= Worldwide

= North=20 America

= Europe

1

J. of=20 Mktg Research

J. of=20 Mktg Research

J. of=20 Mktg

2

J. of=20 Mktg

J. of=20 Consumer Research

J. of=20 Mktg Research

=

3

J. of=20 Consumer Research

J. of=20 Mktg

J. of=20 Consumer Research

4

Mktg=20 Science

Mktg=20 Science

Int=92l=20 J. of Research in Mktg

5

Mgmt=20 Science

Mgmt=20 Science

Mktg=20 Science

6

Int=92l=20 J. of Research in Mktg=

J. of=20 Consumer Psychology

Harvard Business=20 Review

7

Harvard Business=20 Review

Harvard Business=20 Review

J. of=20 the Acad. of Mktg Sci

8

J. of=20 Retailing

J. of=20 Retailing

J. of=20 Retailing

9

J. of=20 the Acad of Mktg Sci

Int=92l=20 J. of Research in Mktg=

J. of=20 Business Research

10

J. of=20 Consumer Psychology

Mktg=20 Letters

European J. of Mktg

11

Mktg=20 Letters

J. of=20 Personality & Social Psychology

Mgmt=20 Science

12

J. of=20 Business Research

J. of=20 the Acad. of Mktg Sci

J. of=20 Advertising Research

13

J. of=20 Advertising Research

J. of=20 Advertising

J. of=20 Advertising

14

European J. of Mktg

J. of=20 Advertising Research

Industrial Mktg Mgmt

15

J. of=20 Advertising

J. of=20 Business Research

Adv=20 in Consumer Research

16

J. of=20 Personality & Social Psychology

Sloan=20 Mgmt Review

Mktg=20 Letters

17

Adv=20 in Consumer Research

J. of=20 Business

Strategic Mgmt=20 Journal

18

Sloan=20 Mgmt Review

Adv=20 in Consumer Research

J. of=20 Mktg Mgmt

19

J. of=20 Product Innov Mgmt

=

Organizational Behavio= r &=20 Human Decision Processes

Sloan=20 Mgmt Review

20

J. of=20 Business Research

J. of=20 Public Policy and Mktg

J. of=20 Int=92l Business Studies

21

Industrial Mktg Mgmt

J. of=20 Product Innov Mgmt

=

California Mgmt=20 Review

22

California Mgmt=20 Review

Decision=20 Sciences

J. of=20 Product Innov Mgmt

=

23

Strategic Mgmt=20 J.

California Mgmt=20 Review

J. of=20 Consumer Psychology

24

J. of=20 Int=92l Business Studies

European J. of Mktg

Psychology and Mktg

25

Psychology and Mktg

Psychology and Mktg

J. of=20 Business

26

Decision=20 Sciences

Strategic Mgmt J.=20

J. of=20 Int=92l Mktg

<= /TR>

27

J. of=20 Public Policy and Mktg=

JEP-Learning Mem & Cogn

Decision=20 Sciences

28

Organizational Behavio= r &=20 Human Decision Processes

J. of=20 Int=92l Business Studies

Int=92l=20 J. of Advertising

29

J. of=20 Mktg Mgmt

J. of=20 Personal Selling & Sales Mgmt

J. of=20 the Market Res Soc

=

30

J. of=20 Int=92l Mktg

Industrial Mktg Mgmt

Business=20 Horizons

31

JEP-Learning Mem & Cogn

J. of=20 Service Research

J. of=20 Consumer Mktg

=

32

J. of=20 Personal Selling & Sales Mgmt

J. of=20 Int=92l Mktg

J. of=20 Personality & Social Psychology

33

Business=20 Horizons

Business=20 Horizons

J. of=20 Market Focused Mgmt

34

J. of=20 Service Research

Mktg Mgmt

J. of=20 Strategic Mktg

35

J. of=20 the Market Res Soc

=

J. of=20 the Market Res Soc

=

J. of=20 Services Mktg

=

36

J. of=20 Consumer Mktg

J. of=20 Consumer Mktg

J. of=20 Personal Selling & Sales Mgmt

37

J. of=20 Services Mktg

J. of=20 Services Mktg

J. of=20 Public Policy and Mktg

38

Int=92l=20 Journal of Advertising

J. of=20 Market Focused Mgmt

Organizational Behavio= r &=20 Human Decision Processes

39

J. of=20 Market Focused Mgmt

J. of=20 Mktg Mgmt

J. of=20 Service Research

40

Int=92l=20 Mktg Review

Int=92l=20 J. of Advertising

Int=92l=20 Mktg=20 Review

&nbs= p;

For full = results=20 download the PDF file found here: www.alba.edu.gr/survey/mktg

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